This course describes
the skills, knowledge and performance outcomes required to plan and develop a
feasible Business Plan by understanding the nature and scope of
entrepreneurship, scanning the market of potential entrepreneurial venture
opportunities, and identifying and evaluating the methods of venturing into
business including but not limited to starting one’s own business, buying
existing businesses and the process of franchising. It also emphasizes on
assessing the possible characteristics and mindset of entrepreneurs, analyzing
typical entrepreneurial venture challenges, errors and rewards, identifying
effective strategic management, developing product and service innovations and
introducing the concept of environmentally sustainable practices, social
entrepreneurship and intellectual property management.
- Teacher: HERMILINA MENDOZA