This course parallels the study of basic marketing and explores key marketing concepts in the context of today’s digital/Internet environment. It fills the gap for those who have found Internet Marketing studies, which suffers from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce. 

This course will introduce the student to many marketing uses of the Internet. Featured are both discussions of E-Marketing strategy and practice with Web page authoring skills. Projects range from solving e-marketing problems to interviewing a professional and creating a Web site. The student will be exposed to the development or evaluation of a strategic marketing plan for a product or product mix offering on the Internet and development or evaluation of the company’s e-strategy and website