The course provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. This analyzes current multi-channel retail strategies among bricks-and-mortar and web-based firms. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies. This considers the development of a retail format and its strategy, the analysis of a target market, demographic analysis related to site section, retail personnel issues and category management. Buying, financial analysis and pricing will also be investigated.
- Teacher: IC_RUBY-LYN DE GRANO