Cavite State University - Open Distance eLearning

This course will equip students with the necessary skills to develop actual marketing campaigns for a business within the tourism and hospitality industry. Emphasis is on the analysis of the market, its competition and its product; preparation of a financial budget and the development of short-term and long-range strategies to achieve desired profit through effective advertising, sales and an effective public relations plan.

This course will equip students with the necessary skills to develop actual marketing campaigns for a business within the tourism and hospitality industry. Emphasis is on the analysis of the market, its competition and its product; preparation of a financial budget and the development of short-term and long-range strategies to achieve desired profit through effective advertising, sales and an effective public relations plan.

This course will equip students with the necessary skills to develop actual marketing campaigns for a business within the tourism and hospitality industry. Emphasis is on the analysis of the market, its competition and its product; preparation of a financial budget and the development of short-term and long-range strategies to achieve desired profit through effective advertising, sales and an effective public relations plan.

This course designed to provide students with a broad foundation in hospitality, sustainability, leadership and management, operations, marketing and information technology. The major provides students with local, regional and global perspectives on current and pressing sustainability issues and problems within the hospitality industry. The central core of the program focuses on the concept of “sustainability plus”, going beyond sustainability to address issues in terms of the five-dimension lens of people, ethics, equity, planet and profit. Students can focus in sustainable hotel, resort and event management or sustainable ecotourism management. Students gain hands-on knowledge and skill needed to pursue careers in hospitality, including hotels, restaurants, resorts, festivals and events, ecotourism, attractions, and eco-recreation with a focus on “green” jobs in business industry.

This course designed to provide students with a broad foundation in hospitality, sustainability, leadership and management, operations, marketing and information technology. The major provides students with local, regional and global perspectives on current and pressing sustainability issues and problems within the hospitality industry. The central core of the program focuses on the concept of “sustainability plus”, going beyond sustainability to address issues in terms of the five-dimension lens of people, ethics, equity, planet and profit. Students can focus in sustainable hotel, resort and event management or sustainable ecotourism management. Students gain hands-on knowledge and skill needed to pursue careers in hospitality, including hotels, restaurants, resorts, festivals and events, ecotourism, attractions, and eco-recreation with a focus on “green” jobs in business industry.

This course parallels the study of basic marketing and explores key marketing concepts in the context of today’s digital/Internet environment. It fills the gap for those who have found Internet Marketing studies, which suffers from too much “E” and not enough marketing or are too narrowly or technically focused on ecommerce.
This course will introduce the student to many marketing uses of the Internet. Featured are both discussions of E-Marketing strategy and practice with Web page authoring skills. Projects range from solving e-marketing problems to interviewing a professional and creating a Web site. The student will be exposed to the development or evaluation of a strategic marketing plan for a product or product mix offering on the Internet and development or evaluation of the company’s e-strategy and website