Search results: 2060
This course involved a study of consumer behavior as a tool for marketing decision. It describes the rationale for studying, the consumer behavior outcomes, and the consumer behavior process: the psychological core, the process of making decisions, and the post-decisions evaluation. Consumers’ culture, consumer behavior outcomes and issues concerning consumer welfare is also discussed.
Category: Tanza Campus
- Teacher: TMC_Cristza Manlapig
Category: Trece Martires Campus
A management course involves the principles and functions of distribution, logistics, and marketing channels including the implications of managerial decision-making involving marketing channels and distribution.
- Teacher: RC_Richard Perez
Category: CCATCampus
A management course involves the principles and functions of distribution, logistics, and marketing channels including the implications of managerial decision-making involving marketing channels and distribution.
- Teacher: RC_Richard Perez
Category: CCATCampus
A management course involves the principles and functions of distribution, logistics, and marketing channels including the implications of managerial decision-making involving marketing channels and distribution.
- Teacher: RC_Richard Perez
Category: CCATCampus
This course takes into account the demand of changing times, advanced technologies, new products, and sophisticated buyers.
- Teacher: TC_Johnny Rick Apellanes
Category: Tanza Campus
This course covers the nature, importance and techniques on sales management. The organization and the different aspects of organizing and strategic planning for selecting applicants for an effective sales force are also emphasized. This also discusses planning for effective marketing.
Category: Naic Campus
This course is not yet visible to your students. Please don't forget to set the course visibility settings to "Show" when your course is ready. Refer to "4.1.1 HOW TO MANAGE COURSE SETTINGS" of the Teacher's Guide.
- Teacher: NC_Rhonalyn Papa
Category: Naic Campus
This course integrates flexibility into the marketing major. Topics of interest to marketing majors and is dependent on the needs of both the marketplace and the students. Topics may include but not limited to: Industrial Marketing, Non-Profit Marketing, Sports Marketing, Creative Marketing Strategies, Brand Management, Pricing or others as necessary.
- Teacher: Nerisa Abug
Category: CCATCampus
This course integrates flexibility into the marketing major. Topics of interest to marketing majors and is dependent on the needs of both the marketplace and the students. Topics may include but not limited to: Industrial Marketing, Non-Profit Marketing, Sports Marketing, Creative Marketing Strategies, Brand Management, Pricing or others as necessary.
- Teacher: Nerisa Abug
Category: CCATCampus
This course is not yet visible to your students. Please don't forget to set the course visibility settings to "Show" when your course is ready. Refer to "4.1.1 HOW TO MANAGE COURSE SETTINGS" of the Teacher's Guide.
- Teacher: TC_Melona Saquin
Category: Tanza Campus
This course is intended to familiarize the students with the principles and practices of global marketing. The topics include the scope and challenge of international marketing, the cultural environment of global marketing management, and the corporate context of marketing.
- Teacher: TC_Angelika Cumayas
Category: Tanza Campus
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- Teacher: CCC_Sharmaine "K.C." Dela Cruz
Category: Department of Management
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- Teacher: CCC_Sharmaine "K.C." Dela Cruz
Category: Department of Management
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- Teacher: CCC_Marc Alfred San Pedro
Category: Department of Management
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- Teacher: CCC_Joel Diola
Category: Department of Management
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- Teacher: CCC_Marc Alfred San Pedro
Category: Department of Management
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- Teacher: CCC_Annabee Pedregosa
Category: Department of Management
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- Teacher: CCC_Annabee Pedregosa
Category: Department of Management
This course covers the core concepts and principles in marketing that serve as a building block in examination and analyzing of business circumstances. The course focuses on the different marketing strategies (product, price, place and promotion) in order to develop ability in market decision making and formulate an effective and efficient strategic marketing plan.
- Teacher: RC_Xavier Lawrence Mendoza
Category: CCATCampus